Brazil’s Machinery Industry Drives Innovation in Automation, AI, IoT and Clean Energy
Friday, April 3, 2026
As AI adoption accelerates and investment in renewable energy expands, Brazil’s machinery and equipment industry is reaching a new level of competitiveness and innovation, combining Industry 4.0 capabilities and sustainability. In 2026, Brazil - partner country at Hannover Messe - will use the platform to showcase these advances and reinforce its commitment to digitisation and a low-carbon economy.
Brazil Machinery Solutions, a programme carried out by the Brazilian Machinery Builders’ Association (ABIMAQ) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), will lead the country’s presence at the fair, while connecting Brazilian manufacturers to global markets. For José Velloso, Executive President of ABIMAQ, the event offers a strategic window into the country’s industrial capabilities. “Brazilian technology is stronger than ever. We are ready to show that our solutions can not only compete, but lead globally, particularly in clean energy and sustainability,” he says. Contd
According to Velloso, Brazil has emerged as a front runner in Industry 4.0, with AI and advanced automation reshaping industrial operations. “Our machinery sector is not just keeping pace with global development. It is ahead in areas such as AI-driven production optimization and cost efficiency,” he notes. Companies adopting these technologies are increasing productivity, improving energy efficiency, and positioning themselves in a increasingly competitive global market.
Automation and Digitisation
In 2024, 64.4% of Brazilian industrial companies implemented innovation initiatives with the machinery and equipment segment leading the trend, according to Brazil’s Institute of Geography and Statistics (IBGE). Between 2022 and 2024, the use of artificial intelligence in industry grew by more than 160%, underscoring the rapid pace of automation and digital transformation.
The application of AI and machine learning is reshaping factory floors, enabling systems that automatically adjust to optimise production processes. “Automation allows Brazilian manufacturing to respond more dynamically to global demand, optimize resources and improve efficiency. This has become a key competitive advantage,” Velloso says.
Beyond AI, digital technologies such as Internet of Things (IoT) are also gaining traction. Datawake Digital will present its living factory platform at Hannover Messe, designed to transform industrial operations, including brownfield sites, into adaptive, self-learning systems. “By closing the operational loop, the platform orchestrates both people and machines, eliminates non-value-added activities and continuously updates organizational knowledge,” Velloso explains.
Antares Acoplamentos will showcase a solution that combines real-time monitoring with data-driven decision-making to improve performance predictability, alongside a new product line focused on reducing the carbon footprint.
Sustainability and clean energy
Sustainability has become a central pillar of industrial innovation in Brazil, supported by one of the world’s cleanest energy matrices and a growing shift toward renewable sources. This strategically positions the country as global demand for low-carbon solutions increases.
“We operate with one of the cleanest energy mixes globally, which gives Brazilian companies a structural advantage as demand for sustainable solutions rises,” Velloso says.He adds that the expansion of solar, biomass and wind energy is driving both efficiency gains and emissions reductions. “This transition translates directly into competitiveness,” he notes.
