A Strategic Partnership to Develop Tourism in Morocco
Sunday, April 5, 2026
As part of Accor Chairman and CEO Sébastien Bazin’s visit to Morocco; and his invitation to Risma’s Supervisory Board, Accor and Risma announce a collaboration for the hospitality and tourism sectors in the Kingdom.
The two Groups reaffirm their mutual determination to accelerate growth in Morocco and undertake significant collaborative projects.
Flagship projects for a promising future
As part of this strengthened collaboration, Accor and Risma have announced significant projects that illustrate their shared commitment to the future of Moroccan tourism - Contd
- Launch of Sofitel Tangier: This new iconic establishment, located on the new corniche offering an exceptional panoramic view of the Strait, will enrich Tangier’s luxury hotel portfolio, thereby contributing to the city’s prestige and the attractiveness of Morocco as a destination.
- Renovation and repositioning of hotels: An ambitious programme for the renovation and repositioning of existing hotels will also be implemented. These investments aim to modernise and optimise the hotel portfolio, their segmentation and their competitiveness, while offering increasingly high-quality experiences to travellers.
- Creation of the Tourism and Hospitality Training Academy: Co-funded by Accor and Risma, this Academy represents a strong commitment to training and professional integration. Its mission will be to nurture local talent and train future generations of tourism professionals, contributing to excellence in service and innovation in the sector.
New momentum for Morocco as a destination
The two Groups are also strengthening their commitment to human capital, a lever for the sector’s growth. This investment will be implemented through an approach that listens to the needs of professionals and coordinates with supervisory authorities.
Sébastien Bazin, Chairman and CEO, Accor stated, “Gérard Pélisson, co-founder of Accor, was a great friend of Morocco and the Kingdom remains a strategic destination for the Group. We were pioneers here and have built strong ties with leading partners. Today, the strengthening of our collaboration with Risma demonstrates our confidence in the potential of Moroccan tourism. Through these major projects, we confirm our commitment to investing in the country, supporting its economic growth, and developing its talents.”
Azeddine Guessous, Chairman, Risma’s Supervisory Board added, “Sébastien Bazin’s visit is a strong signal of the strategic importance of our partnership with Accor. The initiatives announced today, notably the transition to franchising and the creation of the Training Academy, are crucial for the future of our sector. They will allow us to continue to innovate, develop and train for excellence while contributing tangibly to the development of national tourism.”
