Strong Demand for Outdoor Industry Rises as Communities Invest in the Outdoor Economy

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States and local governments increasingly link outdoor recreation to job creation, talent attraction and long-term economic resilience.

Outdoor recreation businesses across the United States are reporting steady demand as states and communities expand investments in trails, waterways, public lands, and outdoor access - positioning recreation as a core economic development strategy rather than a niche tourism asset.

From rural gateway towns to mid-sized metros, outdoor recreation is increasingly viewed as a driver of small business growth, workforce attraction and community identity. Operators listed on OutdoorAdventures.pro say interest in guided trips, rentals and experiential offerings remains strong, particularly in regions where public-sector initiatives have aligned infrastructure, marketing and business support.

“Outdoor recreation is no longer a side conversation in economic development,” said Rod Crider, president of the Rowan Economic Development Council in North Crolina. “It has become part of how communities compete for people, investment, and quality of life.”

“Outdoor recreation is a powerful economic engine for West Virginia,” said Brad Reed, former Executive Director of the collaborative, in public remarks. “It supports small businesses, creates jobs, and helps communities tell a new story about who they are and where they’re going.”

Economic developers note that outdoor recreation increasingly intersects with workforce attraction, particularly as remote and hybrid work allow professionals to choose where they live. Access to nature, recreation, and authentic experiences has become a differentiator in talent recruitment.

Source - Lindsay Henry, OutdoorAdventures.pro

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