Sony (“Sony”) and TCL Electronics (“TCL”) announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field.
Specifically, the two companies have signed an MoU to confirm their intentions to establish a joint venture that will assume Sony’s home entertainment business, with TCL holding 51% and Sony holding 49% of its shares. The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics and customer service for products including televisions and home audio equipment. Sony and TCL will proceed with discussions toward executing definitive binding agreements by the end of March 2026. Subject to execution of the definitive agreements and relevant regulatory approvals and other conditions, the new company is expected to commence its operations in April 2027.
The new company plans to advance its business by leveraging Sony’s high-quality picture and audio technology cultivated over the years, brand value and operational expertise including supply chain management, while utilising TCL’s advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency and vertical supply chain strength. The new company’s products are expected to carry the globally recognised “Sony” name and "BRAVIA" name, aiming to create new customer value through these branded products such as TVs and home audio equipment.
Kimio Maki, Representative Director, President and CEO, Sony said, "We are pleased to have reached this agreement with TCL for a strategic partnership. By combining both companies’ expertise, we aim to create new customer value in the home entertainment field, delivering even more captivating audio and visual experiences to customers worldwide.
DU Juan, Chairperson, TCL Electronics said, "We believe that this strategic partnership with Sony represents a unique opportunity to combine the strengths of Sony and TCL, creating a powerful platform for sustainable growth. Through strategic business complementarity, technology and know-how sharing, and operational integration, we expect to elevate our brand value, achieve greater scale, and optimise the supply chain in order to deliver superior products and services to our customers."
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